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SAGA LEADERSHIP

Suggested Readings
                                                       

Competitive Strategy: Techniques for Analyzing Industries and Competitors by Michael E. Porter

The Mind of the Strategist by Kenichi Ohmae

The Art of War by Sun Tzu

The Rise & Fall of Strategic Planning by Henry Mintzberg

The Dream Society by Rolf Jennsen

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore

The Strategy Reader by Susan Segal-Horn

The Strategy Process: Concepts, Context, Cases by Henry Mintzberg, Joseph B. Lampel, James Brian Quinn, Sumantra Ghoshal

 



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