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SAGA LEADERSHIP
Suggested Readings
Competitive Strategy: Techniques for Analyzing Industries and Competitors by
Michael E. Porter
The
Mind of the Strategist by Kenichi Ohmae
The
Art of War by Sun Tzu
The
Rise & Fall of Strategic Planning by Henry Mintzberg
The
Dream Society by Rolf Jennsen
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream
Customers by Geoffrey A. Moore
The Strategy Reader by Susan Segal-Horn
The
Strategy Process: Concepts, Context, Cases by Henry Mintzberg, Joseph B.
Lampel, James Brian Quinn, Sumantra Ghoshal
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